372 TIP. Identifying A Great Company w/ Jim Collins

Researcher and Author Jim Collins is our very special guest for today. Jim is most well known for his books, such as Good to Great, Built to Last, How the Mighty Fall, Great by Choice, Turning the Flywheel BE.20, which have sold over 10 million copies worldwide. Trey Lockerbie has been having a lot of conversations lately about the global macro environment while it can be an endlessly fascinating topic and a fun spectator sport, it’s important to never lose sight of the fact that as investors, we are investing in companies, and it’s important to study the different species of companies and what makes them great. There is no better expert on this topic than Jim.

IN THIS EPISODE, YOU’LL LEARN:
00:00:00 – Intro
00:02:00 – Exercising Your Curiosity
00:08:27 – The Definition of Greatness
00:31:00 – What Makes up a Level 5 Leader?
00:39:38 – How Much Weight to Put Into Innovation
00:43:03 – What Exactly Is a Flywheel Effect?
01:08:01 – How Luck Plays Into Success and So Much More

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